Successful websites are like brand new gardens. The ones that flourish are thoughtfully planned out before they ever take root.
Before you rush out to buy a domain name, ask yourself these questions:
Who Am I Writing For?
One of the easiest mistakes to make building a website is forgetting who you want to see it.
Define your specific audience before investing time choosing a domain name, writing content, and optimizing your website.
How Do I Choose a Domain Name?
Choosing a domain name is important.
Your word or phrase is going to identify your website for as long as it exists (or else you’ll have to redirect visitors if you rename it).
Think about the search terms that people use to identify your subject. I recommend plugging your topic name into the Google Keyword Tool and SEO Book Keyword Tool.
Local Websites Can Be Very Successful
Serving a local, specialized niche that no one else is covering can boost your website quicker than trying to become a national player will.
Learn About Search Engine Optimization (SEO)
Many websites are built for a specific purpose, like selling shoes and clothing online, before considering how to optimize their site for search engines like Google.
If you study the basics of SEO before investing time and money into your website, it will reach your specific audience more effectively.
Building a successful website isn’t any different from planting a healthy garden or starting a profitable business: the more planning and thought you devote to the enterprise before investing, the better chance you have to succeed.
Read the following article about SEO:
SEO For Dummies: More Than Just Keywords
Killer Social Media
How strong is your social media strategy?
When are you going to get off the sidelines and build a social media business, or simply grow your online army of followers?
Joe Mescher teaches people how to build 'word of mouth' social media networks.
- Email Joe to request a free quote for social media speaking engagements and services.