Search Engine Optimization is Part Art, Part Science
Search Engine Optimization (SEO) goes beyond packing your website with thousands of keyword combinations.
It is a delicate balance of sharing relevant information and using an effective writing style.
Peter Kent, SEO for Dummies author, advocates ‘designing for the search engines, but writing for your audience’.
Your SEO strategy is like a road map.
SEO, and its cousin Search Engine Marketing (SEM), provide searchers with clear directions for getting to your content. Once they find the content, it needs to be well written to develop a loyal following.
Key Takeaways from the Book
- Keywords are less effective than well written meta descriptions
- Ranking well depends on building a network of inbound links
- Avoid tricks. Search engines may put you in the penalty box for using them.
If you’re looking for free resources to help design a well ranked website, take a few minutes to learn you way around keyword tools (Google Keyword Tool, SEO Book Keyword Suggestion Tool).
Killer Social Media
How strong is your social media strategy?
When are you going to get off the sidelines and build a social media business, or simply grow your online army of followers?
Joe Mescher teaches people how to build 'word of mouth' social media networks.
- Email Joe to request a free quote for social media speaking engagements and services.
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