Your paper business card is more of a social custom than an explanation of who you are or what you do.
Media, and specifically the Internet, is a more powerful way to show people what you stand for.
Media Fills in the Detail Gap
Robert Scoble is a self-proclaimed “Tech Geek Blogger”.
I have no idea what his business card looks like, or if he even has one, but a quick Google search will deliver you to his blog, Twitter page, and latest book describing why businesses better be blogging.
Media gives me an intimate look into the life of Robert Scoble and why I should be interested in following his work.
What does a Google search reveal about you?
Can I learn about your work and passion – and why I should care?
Create a Media Trail of Bread Crumbs
I started leaving a trail of bread crumbs for people to follow back in college using Facebook. The limitation of Facebook is that only pre-approved friends can learn about you.
Next I started a blog to express my passion and experience with people I meet online and offline. Anyone who searches ‘Joe Mescher’ will find my blog right away (not some random bit of irrelevant info).
There are other simple ways to create an online business card, like creating a YouTube Channel or commenting on other people’s blog posts.
If you still need convincing that media is a necessary part of your online business card, please read Chris Brogan’s description of Cafe Shaped Conversations
Killer Social Media
How strong is your social media strategy?
When are you going to get off the sidelines and build a social media business, or simply grow your online army of followers?
Joe Mescher teaches people how to build 'word of mouth' social media networks.
- Email Joe to request a free quote for social media speaking engagements and services.