Did you know that McDonalds is a real estate company?
Burgers, fries, and soda are the most efficient way for franchisees to generate enough income to pay their rent and turn a profit.
McD buys undervalued properties, rents the land and franchise rights, then sells underperforming locations to generate cash flow.
Hell of a business model.
Even in an economic recession McDonalds beats Wall Street expectations.
Managing The Brand Created A Real Estate Empire
McDonalds enforces franchise bylaws with an iron fist, stripping franchise rights from negligent owners who deviate from the ‘Hamburger University‘ guidelines.
How we manage our own real estate empires affects their ultimate success or failure.
Think about your brand.
Do you consistently share and reinforce a positive, relevant message online and in person with your friends and colleagues?
Check out Dan Schwabel’s ‘How To: Build the Ultimate Social Media Resume‘.
The Internet turned websites and blogs into properties.
By creating a blog, sharing usable information on Twitter and Facebook, then aggregating all that content on FriendFeed, you’re investing in the most important IPO ever – yourself.
Check out my FriendFeed to see how you can aggregate your own Facebook, Twitter, and blog content.
Killer Social Media
How strong is your social media strategy?
When are you going to get off the sidelines and build a social media business, or simply grow your online army of followers?
Joe Mescher teaches people how to build 'word of mouth' social media networks.
- Email Joe to request a free quote for social media speaking engagements and services.
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