Google’s Keyword Tool Adds Authority to Your Writing

You put hard work into your writing, right?

Google Keywords Tool can show you how to gain readership by targeting popular words and phrases.

Here’s how it works:

Think of a topic you want to write about and navigate to the Keyword Tool.

Type in the subject you have chosen into the white box, then click ‘Get Keyword Ideas’.

Google will share results of the most popular searches performed on Google and how many times they appeared.

Less Competitive Keywords Improve Your Odds

I performed a search of the phrase ‘keyword tool‘ and learned that the phrase receives 135,000 searches per month. I also discovered the phrase ‘keyword search‘ receives 165,000 searches per month.

Competitiveness is an important factor in determining the usefulness of a keyword.

Keyword Tool is an incredibly competitive term because lots of AdWords advertisers spend money on it trying to get their information to appear in searches.

A less competitive term is ‘keyword elite‘, which averages 90,500 searches per month and receives far less money from AdWords budgets.

Inserting the less competitive keyword – which still receives a robust amount of searches – is a thoughtful way of communicating with searchers that your competition may not be using.

Photo credit Danny Sullivan