Engagement is a new buzzword in the business community.
Although the term gets way too much play in jargon heavy conversations, all it really means is the process of learning how customers come in contact with your product or service.
Tracking the Success of Search and Display Advertising
The reason ‘engagement’ has risen in popularity is because of the huge amount of noise that competes for our attention.
Newspaper ads, billboards, TV, radio…and billions of Internet advertisements try to lure consumers to make a purchase every day.
Microsoft is selling a new type of software – engagement mapping – that paints a picture for advertisers describing the path customers take to their business.
If an advertiser uses Google AdWords to promote a product and someone buys this product after clicking on their Google ad, that’s a success, right?
Here’s where the gray area comes in.
What if I viewed a display advertisement on a newspaper website that inspired me to search for your product?
Shouldn’t an advertiser adjust their spending once they learn display ads boost their search advertising conversions by 22%?
Online advertising is not a battle between search or display advertising if a software company can prove they compliment one another.
Killer Social Media
How strong is your social media strategy?
When are you going to get off the sidelines and build a social media business, or simply grow your online army of followers?
Joe Mescher teaches people how to build 'word of mouth' social media networks.
- Email Joe to request a free quote for social media speaking engagements and services.