Permission Marketing is the solution to establishing deeper relationships with customers.
Seth Godin coined the term in his bestselling book (Permission Marketing, 1998).
Advertising as we know it isn’t going away anytime soon, but it is changing. The ‘interruption’ ads we’ve come to know are less and less effective every year.
Can you name 10 commercials you watched last night? (Neither can I)
The Alternative – Give Potential Customers the Ability to Connect
There’s a terrific video on YouTube called How to Sell Soap that illustrates Godin’s point. Whether you’re an established businessperson or a newbie in the field, think about this:
Is it easier to sell something to someone who doesn’t understand your service, or provide it to a raving fan?
Example
You want to establish relationships with business people to sell a product or service.
A. Pester everyone you find in the phonebook with generalized cold calls.
B. Create a blog (free on WordPress) that allows business people in your very specific field share connections and favors, with ‘points’ being sent back and forth for help (sort of like a virtual bank of assistance).
C. You tell me…
Killer Social Media
How strong is your social media strategy?
When are you going to get off the sidelines and build a social media business, or simply grow your online army of followers?
Joe Mescher teaches people how to build 'word of mouth' social media networks.
- Email Joe to request a free quote for social media speaking engagements and services.
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