The New York Times company needs hundreds of millions of page views every month to survive as an online only operation.
Online media-research company ContentNext created the report that described the challenges facing the Times.
“Based on our research, the conversation [with advertisers] gets interesting at 200 million page views plus a month, but much more so around 800 million.”
Stop Being Stupid
Times op-ed columnist Bob Herbert wrote a story titled ‘Stop Being Stupid’ yesterday.
Is ContentNext ‘being stupid’ by focusing too narrowly on page views as a source of new revenue?
Take for example the Keurig single cup coffee system. Green Mountain Coffee Roasters, a specialty brand coffee maker, owns the Keurig brand.
GMCR created a new way of delivering coffee to increase sales instead of just trying to entice people to drink more of their coffee (the result is that people drink more of their coffee).
They listened to working moms who only had time for a single cup and hated the waste associated with brewing an entire pot. Very cool!
If the Times wants to increase revenues, why not give users the equipment they need to create content that will show up on the Times website?
Not just content: Video.
Resources
Learning How to Attract Viewers on YouTube
One Night in Beijing | A Video Project in Under 12 Hours
Why You Should Create a YouTube Channel
Flip Mino | Your Undercover Partner in Crime
Killer Social Media
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When are you going to get off the sidelines and build a social media business, or simply grow your online army of followers?
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